Responsibilities: 1. private label:與經理協作開展定制項目,包括趨勢分析、新品提案開發、包裝形式開發及項目時間線管理 private label: Work with manager on customized projects, including trend analysis, new product proposal development, packaging form development, and project timeline management. 2. 消費者促銷:執行零售市場策略,負責進口與本土品牌的線下活動,監控并評估促銷效果;協同銷售團隊確保高效落地 Consumer promotion: Implement retail market strategy, take responsibility of BTL activities for both imported and local brands, monitor and evaluate each promotion performance. Coordinate with sales team to ensure efficient implementation. 3. 渠道促銷:根據銷售及客戶業務發展需求,執行貿易促銷計劃 Trade promotion: Execute trade promotional plan based on sales and clients' business development and requirements. 4. 終端物料開發:主導POSM/陳列工具/宣傳材料的設計,指導并監督生產與交付 POSM development: Lead design of POSM/display tools/communication materials, guide and supervise the production and delivery. 5. 數據支持:分析內部銷售數據,收集市場情報,定期撰寫營銷競爭力報告 Data support: Responsible for analyzing internal sales data, gathering market intelligence information, and writing regular marketing competitiveness reports. 6. 預算管理:有效跟蹤并控制預算 Budget management: Effective budget track and control. 7. 供應商管理:協調活動代理確保順利執行,監督供應商按時交付結果并處理付款事宜 Supplier management: Manage relevant event agencies for smooth activities execution. Manage supplier to deliver results on time and issue payment when necessary. 8. 市場走訪與稽核:定期檢查貨架陳列、終端形象及促銷執行情況,向團隊反饋市場洞察 Market visit and audit: Visit market periodically to check shelf display, terminal image, promotion execution, etc. Feedback market findings to team. 任職要求: Qualification & Requirements: 1. 至少3年快消品營銷經驗,具備新品開發及現代渠道基礎知識和洞察力 Minimum 3-years FMCG marketing experiences with basic knowledge and insight of NPD and modern trade channel. 2. 優秀的溝通能力與執行力,學習能力強,具備團隊合作精神及高度責任感 Good communication skills and excellent execution capability. Quick learner and good team player with strong sense of responsibility. 3. 具備數據解讀與分析能力 Capability on data interpretation and analysis. 4. 能在壓力與時限下工作,主動性強且思維積極 Can work under pressure and limited timing, with strong initiative and positive thinking. 5. 本科及以上學歷,英語口語及書寫流利,熟練操作Office軟件 College education level or above, fluent in oral and writing English. Familiar with Office software operation.
安德魯是全球高端水果加工行業的領導者,融合了大型跨國公司擁有的專業技術和家族企業的價值觀。安德魯總部坐落于法國西南部,足跡遍布100多個國家和地區。在16個國家和地區擁有46家工廠,并且擁有眾多成功且受人喜愛的品牌,包括Bonne Maman(法國銷量第一的果醬品牌),Andros愛果士和Pierrot Gourmand倍樂果。自1998年以來,安德魯中國一直在一支由中、法結合的管理團隊的帶領下運營。對于安德魯來說,中國是一個十分重要且持續增長的市場。安德魯為中國客戶提供高品質的水果制品,服務于面包店、酒店、飲品店、餐廳、工業企業和零售客戶。我們致力于為中國消費者提供天然、健康、美味和方便的水果產品,并為我們的員工提供公平,激勵人心的工作環境。如果您想進一步了解我們的產品或加入中國安德魯,請與我們聯系。 Andros is a global leader in the premium fruit processing industry. Andros marries the expertise of a large multi-national group, with a footprint in over 100 countries, and the values of a family-owned company, proud of its roots in South-West France. Andros has forty-six factories in 17 countries and a number of successful and loved brands with rich product portfolios, including Bonne Maman(No.1 preserve brand in France), Andros and Pierrot Gourmand. Andros has been operating in China since 1998 with a sino-french management team. China is an important and expanding market for Andros, which offers premium fruit products to help customers– bakeries, hotels, beverage& coffee shops, restaurants, industrials and retailers- to delight their consumers. We are committed to provide natural, healthy, tasty and convenient fruit products to Chinese consumers, and a fair, motivating work environment to our employees.