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更新于 6月17日

Senior Brand Manager - Essensis

4.5-7萬
  • 上海
  • 經驗不限
  • 學歷不限
  • 全職
  • 招1人

職位描述

Area of responsibility: 1. Drive Essensis ESS IL range growth a) Be responsible for business performance b) Support in developing overall demand generation strategy & execute with excellence c) Track & analyze business performance & drive action plans for success 2. Be responsible for 360 marketing communication a) Plan brand marketing calendar to deliver Marketing & Communication Objectives b) Lead 360 activation ( social campaign, celebrity, IP sponsorship, brand collaboration, etc.) and Always-on marketing activities (seeding, SEO, SEM) In charge of go-to-market communications based on market & consumer trend 3. Investment management Strategize & manage overall budget behind across different platforms to deliver business ambition Function competencies 1. Solid experience of all-rounded marketing communication ( branding, media, seeding, social activation, design, etc.) 2. Experience in driving consumer demand as brand leader proactively 3. Business acumen with strong analytical skills Qualification, Knowledge and Experience 1. Education and Experience Bachelor's degree or above Over 8 years of solid background in brand marketing, product marketing in IMF/FMCG/Beauty 2. Specific Knowledge Media environment & trend Influencer management /PR Good business acumen with strong analytical skills and ownership Number sensitive, new business model sensitive Experience in new eCommerce business ecosystem a plus 3. General skills Good spoken & written in English and Mandarin Good skill in MS office, excel, PPT, word Good communication & interpersonal skill Ability to work under pressure and dealing with ambiguity

工作地點

上海Pudong Kerry Parkside

職位發布者

李一帆/人事經理

公司Logo達能亞太(上海)管理有限公司
達能集團,總部設立于法國巴黎,全球擁有近7萬5千名員工,是世界著名的食品和飲料集團之一。達能集團歷史悠久,規模強大,位列世界500強,業務遍及全世界120多個國家。鮮乳制品、飲用水、嬰兒營養和醫療營養作為達能的四大主要產品,在全球市場銷量排名均名列前茅。達能集團自80年代末,將其投資眼光著力于中國市場,自此,中國成為達能集團發展策略中極為重要的市場。隨著達能在中國投資設廠,并廣泛開展其生產和業務,目前達能集團在中國的業務主要包括酸奶、飲料、嬰兒食品及醫療營養等,其從事相關產品的生產,其產品除本銷外,還出口到世界各國。中國,作為目前亞太地區商業活動的中心,近年來隨著中國經濟的飛速發展,中國市場業務迅速膨脹,銷售額不斷迅速增長,因此,達能于2006年4月將亞太地區總部遷至上海,建立達能亞太(上海)管理有限公司,希望通過建立更貼近中國的管理機構,進一步加大對中國市場的發展。達能亞太(上海)管理有限公司,作為達能集團的區域管理中心,主要由區域功能部門,如財務、人力資源、采購和市場等部門組成,并主要承擔核心管理和領導的職能。在達能,我們相信,創建包容性和多元化的團隊是我們未來的核心之一。所有符合條件的申請人都將得到平等的對待,我們不以應聘人員的年齡、種族、民族、膚色、宗教信仰、國籍、性別、性取向、退伍軍人身份、遺傳信息或殘疾狀況等作為是否招聘的依據。加入達能亞太(上海)管理有限公司,更多機會與挑戰!The Danone Group, headquartered in Paris France, employs nearly 75,000 people worldwide in more than 120 countries. With outstanding brands in Fresh Dairy, Waters, Baby Nutrition and Medical Nutrition as well as being the world market leader in fresh dairy products, Danone is one of the fastest moving consumer goods company in the world.Danone has invested in China since 1980s and has in the last 20 years become the growth focus and strategic development country of the Group. Today, Danone is operational in its 4 main products line in China, and has obtained market leading positions in each of the categories.With the rapid growth in China market, the Danone Group has recently relocated its regional headquarter to Shanghai. This brings proximity of the Group’s strategic development and much enthusiasm to our China operations.As the regional headquarter for Asia-Pacific, Danone Asia-Pacific Management Co., Ltd., has many key, challenging opportunities in functions such as Finance, HR, Purchasing and Marketing.At Danone, we believe that creating inclusive and diverse teams is at the heart of our future. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, national origin, gender, gender identity, veteran status, genetic characteristic, or disability status.Join Danone today to
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