職位描述
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崗位職責(zé):
1、 社交媒體運(yùn)營(yíng):制定、實(shí)施和管理跨各種平臺(tái)(Facebook、Instagram、LinkedIn、Twitter 等)的社交媒體運(yùn)營(yíng)策略,以提高品牌知名度、參與度和流量;
2、 內(nèi)容創(chuàng)作和編輯:編寫、編輯和創(chuàng)作符合公司聲音和目標(biāo)的高質(zhì)量、引人入勝的內(nèi)容。與設(shè)計(jì)師、銷售和其他團(tuán)隊(duì)成員合作開發(fā)視覺和多媒體內(nèi)容;
3、 社區(qū)參與:與在線社區(qū)互動(dòng),及時(shí)回復(fù)查詢、評(píng)論和反饋。與追隨者和影響者建立并保持關(guān)系,以培養(yǎng)品牌忠誠(chéng)度;
4、 績(jī)效監(jiān)控和報(bào)告:使用分析工具跟蹤、分析和報(bào)告社交媒體績(jī)效。提供優(yōu)化社交媒體存在和參與度的見解和建議;
5、 戰(zhàn)略制定:隨時(shí)了解社交媒體、算法和數(shù)字營(yíng)銷的最新趨勢(shì)、工具和實(shí)踐。相應(yīng)地調(diào)整策略以確保持續(xù)改進(jìn);
6、 跨職能協(xié)作:與營(yíng)銷團(tuán)隊(duì)、設(shè)計(jì)師和其他部門密切合作,使社交媒體活動(dòng)與更廣泛的營(yíng)銷工作和計(jì)劃保持一致。
任職要求:
1、具有1年以上新媒體運(yùn)營(yíng)相關(guān)工作經(jīng)驗(yàn),熟悉新媒體平臺(tái)運(yùn)營(yíng)規(guī)則,確保及時(shí)交付社交媒體內(nèi)容及投流;
2、本科及以上學(xué)歷,市場(chǎng)營(yíng)銷、新聞公關(guān)、數(shù)字媒體、語言類專業(yè);
3、英語可作為工作語言。
Social media marketing supervisor
Job Responsibilities:
1.Responsible for the establishment, operation, and user relationship management of the company's overseas social media accounts.
2.Plan, operate, and publish content for self-operated overseas social media platforms (e.g., Facebook/Meta, YouTube), with the ability to independently create content, design campaigns, and execute strategies.
3.Develop and manage creative content for social media platforms, ensuring timely updates and engagement.
4.Build a global social media management system, including establishing control mechanisms for third-party overseas operations, and lead a team.
5.Analyze data to design data-driven online promotion plans.
6.Create and implement content review systems for overseas EDM marketing, websites, magazines, and other channels.
7.Complete other tasks assigned by leadership, with opportunities for international assignments.
Requirements:
1.Bachelor’s degree in Marketing or related field. Proficient in English and Chinese (listening, speaking, writing).
2.Minimum 1 years of hands-on experience in managing overseas social media platforms, with deep expertise in Facebook, operations.
3.Strong execution and communication skills, excellent aesthetic judgment.
4.Demonstrated management and coordination abilities, result-oriented mindset, and self-driven motivation.