RT“今日俄羅斯”國際電視臺上海站
Position Title: Senior Social Media Manager –Chinese Platforms
Location: 上海市浦東新區濱江大道257弄10號陸家嘴濱江中心T1座1302室
Key Responsibilities:
1. Develop and execute a dynamic social media strategy across key Chinese platforms (Weibo, Douyin, Bilibili, WeChat, etc.) ;
2. Monitor emerging trends, formats, and user behaviors—and lead rapid implementation of relevant content approaches;
3. Build and maintain strong relationships with platform representatives to stay ahead of algorithm changes and feature roll-outs;
4. Coordinate with editorial, video, and design teams to produce content tailored to each platform’s tone and format;
5. Proactively identify growth rtunities and strategic partnerships within the Chinese digital ecosystem;
6. Analyze performance data to inform decision-making and long-term strategy;
7. Mentor and guide junior social media staff, fostering innovation and consistency across the team;
8. Overseeing advertising campaigns and driving the promotion of special projects
Requirements:
1. 5+ years of experience in digital media, content strategy, or social media management;
2. Deep understanding of Chinese digital culture and the content mechanics of local platforms;
3. Strong trend-spotting instincts and a fast execution mindset;
4. Excellent communication and stakeholder management skills;
5. Native Chinese speaker; fluent in English (Russian is a plus);
6. Experience working with platform partners or tech companies is a strong plus