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Reports To: Senior Manager, IT Product Management, Digital Customer Experience Key Responsibilities: Responsibilities · Cooperate with Enterprise Digital Demand Creation team and regional/local BU digital marketing team to define DCX (digital customer experience) strategic plan together with manager. · Provide digital marketing consulting analysis and share the best practice in the industry. · Understand MarTech tools’ capability(which list in below application experience) and work with DCX PO (product owner) to define DCX product roadmap which including Website, Rich’s Plus, Marketing Automation Platform, etc. · Work closely with solution analysis/architect team for architect alignment. · Work with PO, IT dev team and vendor to make sure product delivery by PI/Sprint planning. · Provide data analytics to driven sales and marketing decision making and get business insight. · OCM including user training & adoption to make sure better understand system functionality. Experience & Education · Bachelor’s degree in digital marketing, e-commerce or computer science related field. · Fluent in English. · Minimum 5 years’ digital marketing experience. Application Experience preferred: · Customer Journey Mapping · Website DXP/CMS (WordPress/Adobe AEM/Sitecore/ · DAM/PIM (AEM/Bynder/Enterworks) · SEO/SEM · Marketing automation platform (Marketo/HubSpot/SF Marketing Cloud) · Social marketing (Facebook/WhatsApp/WeChat/Line/etc.) · Video/Livestream management · Google Analytics · DMP/CDP · Microsoft Office, PowerBI Functional Requirements: Communication & Collaboration: · Collaborate with staff to ensure smooth and reliable operation of software and systems for fulfilling business objectives and processes. · Ensure written and verbal communication is clear and concise · Can cohesively work in a team. · Can manage conflict and constructively resolve issues. · Can adapt to change and rally personnel around change. · Trains less experienced colleagues Personal Attributes: · Good interpersonal skills. · Ability to conduct research into a wide range of computing issues as required. · Highly self-motivated and directed. · Results driven and oriented with a keen attention to detail. · Proven analytical and problem-solving abilities. · Possess an agile mindset open to adaptation based on experience and feedback.