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Key Responsibilities:
1. Strategy & Planning
- Develop and execute marketing strategies to meet company objectives.
- Conduct market research to identify trends, competitor activities, and customer needs.
- Define target audiences and positioning strategies.
2. Campaign Management
- Plan and oversee digital and traditional marketing campaigns (social media, email, SEO/SEM, content, PR, events, etc.).
- Monitor and optimize campaign performance using analytics tools (Google Analytics, CRM, etc.).
3. Brand Management
- Ensure brand consistency across all marketing channels.
- Develop messaging and value propositions that resonate with the target audience.
4. Budget & ROI Management
- Allocate and manage the marketing budget efficiently.
- Track KPIs and report on campaign performance, adjusting strategies as needed.
5. Team & Vendor Coordination
- Lead and mentor marketing team members (designers, copywriters, digital marketers).
- Collaborate with sales, product, and external agencies to align marketing efforts.
6. Digital & Content Marketing
- Oversee website content, SEO, social media, and email marketing efforts.
- Develop engaging content (blogs, videos, whitepapers) to drive lead generation.
7. Customer & Market Insights
- Analyze customer behavior and feedback to refine marketing approaches.
- Stay updated on industry trends and emerging marketing technologies.
Skills & Qualifications:
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
- 3+ years of marketing experience, with proven success in campaign management.
- Strong analytical skills (Google Analytics, CRM tools, A/B testing).
- Excellent communication, leadership, and project management skills.
- Proficiency in digital marketing tools (HubSpot, Hootsuite, Adobe Creative Suite, etc.).