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Key Responsibilities: 1. Marketing Strategy and Planning: - Collaborate with the Marketing Manager to develop and execute strategic marketing plans aligned with business objectives and target markets. - Conduct market research and competitor analysis to identify trends, opportunities, and challenges in the solar energy industry. 2. Content Creation and Campaign Management: - Develop compelling content across various channels, including website, social media, email newsletters, and marketing collateral, to engage and educate our audience. - Plan and execute integrated marketing campaigns to drive brand awareness, lead generation, and customer acquisition. 3. Digital Marketing and Social Media Management: - Manage company's social media accounts and online presence, including content creation, community engagement, and performance tracking. - Implement SEO strategies to optimize website traffic and enhance online visibility. - Plan and execute digital advertising campaigns across relevant platforms to reach target audiences effectively. 4. Brand Management and Messaging: - Ensure consistency in brand messaging and visual identity across all marketing materials and channels. - Develop and maintain brand guidelines to uphold brand integrity and enhance brand recognition. 5. Analytics and Reporting: - Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and initiatives. - Generate regular reports and insights to inform decision-making and optimize marketing strategies for maximum impact. Candidate Requirements:? - Bachelor’s degree in Marketing, Communications, Business Administration, or related field. - Proven experience in marketing roles, with a focus on digital marketing, content creation, and campaign management. - Strong understanding of marketing principles, including branding, positioning, and customer segmentation. - Excellent written and verbal communication skills, with the ability to craft compelling content tailored to different audiences and channels. - Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools, and social media management tools. - Creative thinker with a passion for renewable energy and sustainability. - Strong analytical skills and attention to detail, with the ability to interpret data and derive actionable insights. - Ability to work effectively in a fast-paced, collaborative environment and manage multiple projects simultaneously. - Experience with graphic design and video editing software is a plus. Join Us:? If you are a dynamic, creative marketer with a passion for driving positive change through renewable energy, we want to hear from you! Join our team at LISOL and be part of a company that is shaping the future of solar energy. Apply now and embark on a rewarding career journey with LISOL!