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The core objective is to drive IWG’s asset-light expansion in China by identifying, qualifying, and nurturing high-potential office building landlords/property owners. Leverage data-driven insights and multi-channel strategies to generate actionable leads for the PSM team
主要職責(zé)是通過(guò)識(shí)別、篩選和培養(yǎng)高潛力的寫(xiě)字樓房東/業(yè)主，推動(dòng)IWG在中國(guó)的輕資產(chǎn)擴(kuò)張, 利用數(shù)據(jù)驅(qū)動(dòng)的洞察力和多渠道策略為PSM團(tuán)隊(duì)找到可以推進(jìn)談判的潛在客戶
Key responsibilities:
? Priority Zone Mapping: Analyze city-level economic data (e.g., GDP growth, FDI inflows, office worker populations, etc.) and real estate trends (vacancy rates, rental yields, new supply pipelines) to rank target cities/areas
? Help to maintain and enhance good relationships with international brockage firms, such as Cushman, CBRE, JLL, etc. to ensure IWG growth strategy and management deal offerings are cascaded to brockage’s local branches across the country
? Search and identify local brokers and agencies who can generate leads for PSM team
? Explore non-traditional channels/partners for leads generation: e.g. RE marketing/event agencies; construction companies for office developers, hotel owners, etc
? Search real estate events that IWG could attend for brand exposure and leads generation
? Collect data on office buildings with low occupancy and new supply to the market, make cold call to identify potential interests and pass on to PSM for follow-up
? Digital scouting to identify local competitive operators for potential roll-in projects
主要職責(zé)：
? 優(yōu)先區(qū)域規(guī)劃映射：分析城市層面的經(jīng)濟(jì)數(shù)據(jù)（如GDP增長(zhǎng)、FDI流入、上班族人口等）和房地產(chǎn)趨勢(shì)（空置率、租金收益率、新供應(yīng)管道），對(duì)目標(biāo)城市/地區(qū)進(jìn)行排名
? 幫助維持和加強(qiáng)與戴德梁行、世邦魏理仕、仲量聯(lián)行等國(guó)際經(jīng)紀(jì)公司的良好關(guān)系，以確保IWG的增長(zhǎng)戰(zhàn)略和管理交易產(chǎn)品能夠逐級(jí)傳達(dá)給經(jīng)紀(jì)公司在全國(guó)各地的當(dāng)?shù)胤种C(jī)構(gòu)
? 搜索并確定可以為PSM團(tuán)隊(duì)產(chǎn)生潛在客戶的當(dāng)?shù)亟?jīng)紀(jì)人和代理商
? 探索非傳統(tǒng)渠道/合作伙伴以產(chǎn)生潛在客戶：例如可再生能源營(yíng)銷(xiāo)/活動(dòng)代理
? 搜索并確定可以為PSM團(tuán)隊(duì)產(chǎn)生潛在客戶的當(dāng)?shù)亟?jīng)紀(jì)人和代理商
? 探索非傳統(tǒng)渠道/合作伙伴以產(chǎn)生潛在客戶：例如可再生能源營(yíng)銷(xiāo)/活動(dòng)代理；辦公樓開(kāi)發(fā)商、酒店業(yè)主等建筑公司
? 搜索IWG可以參加的房地產(chǎn)活動(dòng)，以獲得品牌曝光和潛在客戶
? 收集低入住率辦公樓和市場(chǎng)新供應(yīng)的數(shù)據(jù)，撥打電話以確定潛在利益，并轉(zhuǎn)交給PSM跟進(jìn)
? 數(shù)據(jù)甄別篩選，為潛在的滾動(dòng)項(xiàng)目識(shí)別當(dāng)?shù)赜懈?jìng)爭(zhēng)力的運(yùn)營(yíng)商
Required skills & Experience:
? Strong capability for market research and data analysis
? Good communication
? Proactive sales mentality, not afraid of cold calling.
? 3-5 years experience in market research or inside sales with a real estate broker or other industries preferred
所需技能和經(jīng)驗(yàn)：
? 強(qiáng)大的市場(chǎng)調(diào)研和數(shù)據(jù)分析能力
? 良好的溝通技巧和中英雙語(yǔ)能力
? 積極主動(dòng)的銷(xiāo)售心態(tài)，不怕陌拜電話
? 3-5年房地產(chǎn)經(jīng)紀(jì)人或其他行業(yè)市場(chǎng)調(diào)研或內(nèi)部銷(xiāo)售經(jīng)驗(yàn)優(yōu)先