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Objectives & Keys Tasks Analyze and consolidate market needs for the relevant customer groups, markets, coordinating with global teams for global product roadmap Market trend and competition analysis for new product definition Creation of new product requirements for new products together with R&D, quality, technical support, service and sales departments Prepare overall business case (volume / value at stakes), ensure accretive standard margin with strong cost supervision and monitor P&L Product development: lead through NPD process together wit project manager to make sure of on time product launch Corresponding product training of sales and key dealers (at different locations) Documentation of operating instructions and technical documents Handling of small projects and special productions Master data management in SAP / relevant ERP Lifecycle management and maintenance of existing product range Education & Qualifications Education Degree in engineering (or marketing related) Bachelor or better Master degree Skills & Expertise required Professional experience in the field of product marketing of at least 3 to 5 years Strategic thinking, cost/benefit orientation Strong communication and networking, passion for work Finance acumen and entrepreneurship Technical understanding or previous technical training are preferred Fluent in English