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一、**崗位職責(zé) / Job Responsibilities** 1. **制定營銷策略** - 根據(jù)酒店市場(chǎng)定位及年度目標(biāo)，制定全面的市場(chǎng)營銷計(jì)劃及預(yù)算。 - Develop comprehensive marketing strategies and budgets based on the hotel's positioning and annual goals. 2. **市場(chǎng)分析與推廣** - 分析行業(yè)趨勢(shì)、競(jìng)爭(zhēng)對(duì)手及客戶需求，調(diào)整營銷方案以提升市場(chǎng)份額。 - Conduct market research to analyze trends, competitors, and customer needs, optimizing campaigns to increase market share. 3. **客戶關(guān)系管理** - 維護(hù)重要客戶（如企業(yè)、旅行社、會(huì)展公司）關(guān)系，開發(fā)新客戶資源。 - Maintain relationships with key accounts (e.g., corporations, travel agencies, event planners) and explore new business opportunities. 4. **品牌管理與宣傳** - 策劃線上線下品牌推廣活動(dòng)（如社交媒體、OTA平臺(tái)、行業(yè)展會(huì)等）。 - Organize brand promotion campaigns (e.g., social media, OTAs, trade shows) to enhance visibility. 5. **團(tuán)隊(duì)協(xié)作與培訓(xùn)** - 領(lǐng)導(dǎo)銷售團(tuán)隊(duì)完成業(yè)績(jī)目標(biāo)，定期培訓(xùn)提升團(tuán)隊(duì)專業(yè)能力。 - Lead the sales team to achieve targets and provide regular training to improve performance. 6. **業(yè)績(jī)監(jiān)控與報(bào)告** - 監(jiān)控營銷活動(dòng)效果，定期向管理層提交分析報(bào)告并提出改進(jìn)建議。 - Track campaign performance and submit analytical reports with actionable insights to senior management. 二、 **任職要求 / Requirements** 1. **教育背景** - 本科及以上學(xué)歷，市場(chǎng)營銷、酒店管理或相關(guān)專業(yè)優(yōu)先。 - Bachelor’s degree or above in Marketing, Hospitality Management, or related fields preferred. 2. **工作經(jīng)驗(yàn)** - 5年以上高星級(jí)酒店或相關(guān)行業(yè)營銷經(jīng)驗(yàn)，有團(tuán)隊(duì)管理經(jīng)驗(yàn)者優(yōu)先。 - 5+ years of marketing experience in star-rated hotels or related industries; team management experience is a plus. 3. **技能要求** - 精通市場(chǎng)分析、數(shù)字營銷及客戶開發(fā)技巧。 - Proficient in market analysis, digital marketing, and business development; skilled in CRM tools. 4. **個(gè)人素質(zhì)** - 結(jié)果導(dǎo)向，具備出色的溝通能力、抗壓能力及創(chuàng)新思維。 - Results-driven with strong communication, stress resistance, and creative thinking.